It has always been a dream for many in the healthcare field to work with professional athletes. The problem is, most don't know where to start. Even more so , most don't want to put in the hard work of getting to that level. But is it really hard work or just being consistent, persistent and personable. Listen how you can start treating high level athletes today. Stay passionate about your profession- Dr Joe Simon

Dr Trent Nessler has a passion for helping athletes. But he knew to differentiate himself and his product from other’s in the marketplace he would have to hang up his clinical hat and put on his business & marketing one. With over 15 years of experience and an impressive track record of managing over 75 sports medicine and physical therapy clinics, Trent started his new entrepreneurial endeavor to profoundly change the way you treat athletic injuries.

If you look at all the success in my life , i owe a majority of it to my mentors. I don't think healthcare practitioners embrace the mentorship or coaching aspect when it comes to business. Well to be honest MOST spend almost ZERO on marketing and depend on the now infamous "word of mouth" (FAILED) marketing campaign.

"You will get all you want in life, if you help enough other people get what they want.”- Zig Ziglar. Understanding that your patients are the key to your private practice success. How can you change the way you practice your profession, after hearing Kathy's story. Listein Now

Its all about cash flow. HMOs and BIG Insurance have dominated the field, of how healthcare has been practiced for over 20 years. Medicare is bankrupt.Or so they say. Lower reimbursements and higher overhead. Providers are seeking variety of ways to keep their practice afloat. But nothing can prepare your practice for ICD 10. Except Melissa Nielli. Listen to the episode of how she can save your practice and get you prepared for the NIGHTMARE of ICD 10.

That's a great point you brought up, recognizing the strengths and weaknesses of each other. I certainly don't have the business background that John does. He doesn't have my clinical background. Like you mentioned, it was a nice symbiotic partnership that developed quickly. Our decision-making was easy. The dilemmas was...

Most doctors believe that word of mouth is a form of referral marketing, but what they fail to understand is that referral marketing through word of mouth is reactive and NOT proactive. To make a patient become proactive for referrals requires something tangible.

The first thing they would say to me, "Oh, you mean acupuncture." I'd say, "No, we're not doing acupuncture. We're doing a Westernized model of needling that utilizes the central nervous system and utilizes the muscular system. Those are the target points. We're only looking at musculoskeletal dysfunction."

I find this extremely interesting that the entire basis of what you're doing is just educating your customer or the patient so much so and not charging them. But obviously the ones that are outside of your network, you're charging them. But still, you're educating them so much so that they would have to come to you for more information, or to get treatments....Absolutely Brilliant

So, we figured "Why not put the physical therapists right where the source of the problem is, right there with the employer?" And headed on right away, rather than waiting until the employee goes to a doctor or finally comes around to physical therapists. Because for the most part, physical therapists seem to be at the end of the problem, rather than the very beginning with that. And that's just kind of how our healthcare system is set up. It's very reactive and they wait until a problem happens.