• The NEW Online Home Exercise Program- MYRXX.com -Founder Dr. Scott Levine

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    Joe: Hello, everyone. Welcome to this episode of the Private Practice Business Academy. This is your host, Dr. Joe Simon. On the phone with us today, we are graced by Dr. Scott Levine. He’s the founder of MyRxx.com. And there’s a whole lot more I’m sure Scott would love to talk about.

    Scott, we just had a quick introduction. Please tell the audience a little more about yourself.

    Scott: Okay. Well, I’ve been in practice for 17 years as a chiropractor. And seeing that I wanted to really understand the knowledge of the body, I kind of gravitated and specialized in applied kinesiology. So I learned all about the muscular system, and all how the muscular system can be a window to the nervous system.

    Grew a practice, as well as a clinic, where I have seven massage therapists, different types of modalities that they use. I have five chiropractors, two naturopaths, a TCM doctor. We’re located in central Toronto. And we really, really try to do an integrative process when we treat everyone.

    So it’s been a really great journey so far. This last year, I was awarded by an elite coaching firm the International Chiropractor of the Year, 2013 and 2014. And then I have a family at home, with twin girls that are 3 1/2. So a busy life.

    And in the past four years, I changed a little bit of my focus, and started a website company to help other professionals like myself.

    Joe: Whoa.

    Scott: And that brings you up to speed a little bit.

    Joe: As soon as you told me that you have two twin girls at the age of three, that automatically put you in the father of the year award, because that is a lot of work. I myself have two little girls, five and two. So I deal with the fact that they’re two different ages. But imagine both of them at the same time. I guess you guys don’t know any different, but…

    Scott: That is true. We know nothing different. And we’ve been told, when someone says, like yourself, “I don’t know how you do it.” And I’m like, “Well, you just do it.”

    Joe: You just do it, man.

    Scott: You just do it. You do what you have to do in the middle of the night.

    Joe: Absolutely. So 17 years, man. You’ve developed quite a practice. You’ve built up quite a business, you can say. And you’ve obviously won the international chiro of the year, which is… that’s huge. I mean, we’ll talk a little bit more about.

    But what do you see as the key factor, the key drive, that made you so successful? Toronto’s a big city, just like any other big city in the US. So what did you see? I’m sure there’s a ton of competition around you, as well.

    Scott: Well, to help you with that. When I looked at places and areas to open in Toronto, there were 14 chiropractors in the Young and St. Clair area when I opened up.

    Joe: Wow.

    Scott: Fourteen. And to me, there were so many people. Competition doesn’t mean anything, because there are so many people that need our services that aren’t using our services, from chiropractic massage, physical therapy, everything. We who do this profession know that everyone can benefit from our services.

    So I just didn’t think of it as ever a competition, just an opportunity. And Young and St. Clair was a great… I went right away to street level, and have a very good exposure there.

    And then I differentiated myself in the clinic by a couple key things. One thing is our philosophy and our mission statement. We truly want to reach out in the community. Personally, I took courses, over 125 courses, when I looked at my curriculum the other day. And it’s because of that, where I was driven, knowing that every time I take a course, it returns to me tenfold.

    And the number one way to differentiate yourself is become an exceptional diagnostician, which I think is one of my biggest attributes. I can do a really good diagnosis. And then from that, if it’s not in my domain, I can at least refer out. And it was through that, and the success of the clinic.

    But we have equipment, nowhere else in Canada do they have. And it’s posture exam, and looking at the body from a posture perspective, shifted the type of healing we were able to do.

    Joe: You’ve touched on a bunch of points, Scott, and I want to make sure that we hit them. And I want to make sure the audience grabs those nuggets that you threw out there. I mean, you didn’t view your competition as competition, which I kind of coach a lot of my clients as well, the same way. It’s an opportunity. I thought that was a great line. You think of it as an opportunity.

    But the one thing I want to touch on is you went street level. Now, obviously that alone is a higher price point in almost any city. It can be the middle of the country, it can be somewhere that is not as big as Toronto or New York or Miami. But going street level is very expensive. And what were your thoughts in going street level? Was that your first inclination? Like, hey, I’ve got to go level. This is where I have to be. Or did you start somewhere else first, and then go to street level?

    Scott: Really good question. I started somewhere else on the second floor of this building for four years. Three and a half years. And then an opportunity came where the street level could be an option. And it was a fairly large size, which is why we have so many practitioners. Without them, we couldn’t survive in our space.

    But once going street level, we have, on average, about 14 new patients a week for walk-ins for massage therapy.

    Joe: Wow.

    Scott: So that gives you an idea of just the people that walked by on the street.

    Joe: Got it. And obviously the health care system’s a little different in Canada than in the US, but is this more a cash-based, or are they going through the government option? What do you see more of?

    Scott: It’s all cash.

    Joe: All cash.

    Scott: No, there is no insurance. The insurance is sometimes accompanying insurance, where they’ll be able to get reimbursed. But the amount of reimbursement is very small. It’s about $500 for massage or chiropractic. And it’s not everyone. That’s if their company gives them a top-up. But otherwise it’s cash-based. And even the insurance, they have to pay cash to us, and it’s up to them to try to get the money back.

    Joe: So you’re probably a great person to talk to right now, because there’s so many practitioners in the US going through this right now, where they are faced with the option of switching over. And to them, this is a nightmare, right? So you have to imagine, people have built their practices on the fact that they were reliant on insurance companies, or they were reliant on certain referral sources. They were not thinking of how to market for a cash-based patient to come in off the street.

    Let’s talk about a strategy there. Obviously the other topic you’ve discussed is you’ve made yourself a product of one, or a target of one, where you’re the only one in the area that offers so many different pieces of equipment or services that your competition or the others in the area do not. So that’s one way to do it.

    But what’s something that you have used that you think could help anyone build a cash-based business?

    Scott: Well, one thing is the tool I built. It is its own cash center in our clinic. So we charge for exercises in our clinic, and yet they only take five to six seconds. It’s not a time factor. It’s just a value. And we charge $180 for a year, unlimited exercise prescriptions. And we do that very regularly, including selling even programs. And because the tool actually attracts new patients, it has now become a slow build-out to what we do at the clinic to actually create more revenue, attract new patients, and further brand our clinic.

    So I say it’s a new tool, and it’s something that I think the chiropractors that have already been doing it are really benefiting from it.

    Joe: So let’s walk through that step by step. Obviously, we’ll talk more about the exact piece of software that you’re using. But let’s walk through that step. How does the clinician… does the clinician basically sell it?
    Is it someone at the front desk that’s promoting the product? How does it all work, and how does the end user, who is the patient, benefit from it?

    Scott: Great. You’re, like, telling a nice story.

    Joe: I appreciate that, by the way.

    Scott: Exactly. Basically, the patient will come in, typically for chiropractic massage or any of the following. And the practitioner creates a program of care, which in our clinic we do six months, eight months, one year type chiropractic plans, but we also have massage therapists that are also booking programs. So it’s not just like, “Here’s your one massage, we’ll see how you feel.” It’s like, “I want to see you over the next six weeks.” And they’re creating programs as well.

    Well, what happens is in that program, we will have exercise programs and the cost for it. So it’s sold kind of like on their first visit, when we’re building out and giving them their options as far as the program.

    And so after that, it’s a group effort. I mean, our CAs, or our chiropractic assistants that help us, also they’re in charge of reinforcing what we do here, why they’re doing it. So it’s a team approach. There’s not any one person.

    But that’s one way. The second way is when we go out to do talks, or screenings, or booths, or where we’re just meeting people, because it’s a mobile functioning platform, we’re able to give exercises on the spot. And sometimes we’ll give them away, like a posture program, as a gift to someone, instead of giving our business cards out.

    And what that does is when they get those exercises, the entire frame that plays the exercises is branded to the chiropractor, or physical therapist, or anyone. And every time that person now interacts with it, they are actually interacting with you.

    And on top of it, you’re able to see if they’re doing it, because the software tells you when the clients are doing their exercises. You’re able to give them feedback. It’s a really all-encompassing program.

    Joe: Number one, that’s excellent. Number two, that is so time-saving. I mean, I’ve seen programs like this in the past, and it was just too much effort on the creator’s part. The one that is putting the program together. It was just too much effort, and it just didn’t last, because the person that had to create these programs, at the end, was like, eh, you know, this is not for me right now. And then they would put it off.

    And then the client that purchased it would be kind of put off as well, saying, well, I’m not getting the value that I was promised in the beginning. So this is pretty good.

    Your price point of $180 a year. How did you come up with that price point?

    Scott: Honestly, it was out of a hat, but it worked out perfectly. Because anytime someone even says, “Well, I have a personal trainer. Why do I need to buy your exercises? I have someone that trains me.” I said, “Oh my God, this is fantastic.” I said, “So you understand the value of what you’re getting.”

    And they’re like, “Huh?” And I’m like, “Well, how often do you see your personal trainer?” “Well, twice a week.” “How much does your personal trainer cost?” “$90.” “So for one week’s worth of personal training, I’m giving you a year’s worth of doctor-driven exercise programs. Which do you think has more value?”

    And they look at me, and they’re like, “Yeah. Where do I sign up?”

    Joe: Excellent. That’s an excellent sale, Scott. I love that. And you’re providing some value.

    Scott: Right.

    Joe: You’re basically setting yourself up as, hey, look, this is who I am. This is the value I’m offering for this piece of software.

    Let’s talk about how you came up with this, though. This software. Did you come up with the software first, or did you come up with the question first, where you decided, hey, what is the need.. sorry, not the question. Did you come up with the need first, and say, okay, I have a ton of clients that, they’re not following up with their exercise.

    And look, I can tell you, in my own clinic, unlike a lot of other physical therapy clinics, when I go and consult with them, I tell them not to hand out exercise prescriptions anymore, because I tell them, 90% of the patients do not do them. You know, you have the 10% that are really dedicated, and they will do them, and they will never come back. And that’s true, because they are taking care of themselves. 90% don’t do them. And then, in about two or three months, they come back with another injury, or a back injury, whatever it may be.

    But for years, I’ve been handing out stuff, and people would come back in three, four months. I’d say, “Hey, what’s the matter?” “Hey, it’s the same problem again.” “Well, have you been doing your exercises?” “Oh, no, not really.”

    So this frustrated me to no end. And back then, I searched for a solution. I could not find one. So I think this might be a solution that a lot of therapists, chiros, massage therapists would find very helpful.

    How did you figure out that this is a need? That’s how I went about it years ago, but I didn’t have the insight to build a software out of it, obviously. How did you start with it?

    Scott: Right. Well, your problem is everyone’s problem, and was my problem. And I built the software for me first. And I started with the fact of understanding truly how beneficial exercise is to anyone’s health, to the point where thousands of books have been written on how the exercise not only benefits what we’re doing in our body, in decreasing pain. But also now, they have tons of proof of how it saves your brain.

    And so exercise, 100% needed to give to patients. And as I started getting busier, it was the first thing I stopped doing. I couldn’t keep up if the patient needed to be treated. I couldn’t keep up with giving exercises and demonstrating. That type of program, which is so imperative to their entire program, wasn’t able to complete.

    So then I did what most people do, which is give it up for a bit. And then I was like, okay, why don’t I video it? So I started videoing some exercises and putting them on YouTube, which I think is a little bit more common to the person that’s progressive. And they would then start to watch the cat trick video that would come up right after my exercise video, which took much more interest than learning how to do, like, a dead bug, for example, an exercise that strengthens your lower lumbar spine.

    So then what I did was I did what you did, which was I looked at other programs that were around at the time and found them way overcomplicated and way too long to actually do one prescription. So I said I’m going to build the better mousetrap.

    And if I knew then what I know now, which is basically, I would not have done this. The amount of work that goes into doing a start-up internet company is absolutely insane. And I have so much more respect for anyone that’s doing it, because I did not even know how much work it would be. This is a daily interaction between me and my clients, because I’m building this product for them. And it’s about making it the best ever. And I believe I’m very close to it, if not already at it.

    Joe: Excellent. And I’ve worked with a lot of software developers for different products for different products, and a lot of internet companies. And I’m going to tell you one thing: just like you said, I don’t advise it for the few that think it is just quick millions. That is not what happens.

    Scott: No.

    Joe: Yeah. It’s a lot of work. And it’s more work than you think. And you have to wear a lot of different hats.

    And I’ve done it, and I failed at a couple of different ones, but I’ve succeeded at a few. So it was a very… I think it took me about a two year learning curve to generate any type of money. And the money, if you look at it now…

    I tell some of my clients, I tell some of my friends, and I tell them, hey, look. When they come up with great, or they think great, software ideas, I always say, “Is it something somebody will want to buy in the first place?”
    Besides you. I know you think it’s great. But I said, let’s ask a few people. Before you even create anything, just ask.

    And that has steered a ton of people from actually creating their software. So it’s saved a bunch of time.

    You did it different. You decided to create the software for yourself, which is another… it’s great. So if it did not work, then you could easily say, it’s okay, it was a test, I was seeing if this would work to help relieve a stress in our clinic.

    As you said, right now, the competition with exercise prescription software, there’s a bunch out there. Are they good? My personal opinion is no, because I’ve tried a few myself. I haven’t seen anything that has come off where it’s ease of use.

    And I’m not talking about the videos. The videos are excellent. Some are shot amazingly. The program, the creation of the programs itself, amazing. But the ease of use for the clinician, or even the personal trainer, creating the programs, is so time-consuming. That’s my biggest hold-up.

    And how did you go about getting past that time-consuming portion, which you mentioned earlier on that it only takes a couple of minutes, is that what you said? To set up the whole thing?

    Scott: When you get started, you set up your clinic first. And that’s like, the more you do… you don’t have to, but the more you do, the more branded the page will be for your patients. So you just go right into it. I filmed how-to videos so you can see how to do each actual step, and it’s very simple.

    Second part is to set up your individual doctors. So you can have one software running the entire clinic. So for one monthly license fee, you would be able to have all the practitioners on it, and you can have multiple locations.

    Then you set up each doctor, uploading their Facebook, Twitter accounts. This way the patient, when they’re interacting with you, if they want to go social media, they can on you, and they can post things. They can contact your office if you put in your phone number. That doesn’t take long at all. But a good necessity to do.

    After that, we’ve already uploaded probably your favorites page to get you going, as far as which workouts you’re going to like to prescribe. But it’s as simple as adding your new patient, which is first name, last name, and email, clicking “prescribe,” and your favorites page comes up.

    And your favorites is like the pieces of paper that you probably photocopied a hundred times. The most common symptoms and syndromes you’re treating. So I have probably about 30 workouts on my favorites. Versus the entire workout library is over 1,000 workouts.

    And if the person really gets into it, they can create their own. So they can get into designing workouts, and then they become the author of that workout as well, and it goes into the pool. Which, I did an open source. I wanted to create a community. Any doctor that goes on it enriches the function of the other doctors, any physio.

    And the reason why we’re collaborating is because exercise, some people have way more knowledge than others. How great is it. I’m in Toronto, not even close to a surfing ability for myself, but patients go on vacation. And they are going to Hawaii, and they want to do surfing there. And I say, great, let me get this conditioning program from a physio that lives in LA, or San Francisco, or any of the coastal areas, and therefore I can do that now.

    And so people are helping me, and I’m the founder of the whole system. They’re helping me every day. So I love that part of it.

    The other parts that you can get into, which I love, are messaging. It’s a communication platform allowing you to collect with your clients’ mobile. Remember, this is mobile. So I have my entire patient list on my phone anytime I want. I can connect with any one of them, and they can connect with me. Which is an effective way of helping people outside of the time you’re with them.

    And believe it or not, I thought that might become a problem. But people are very respectful. I get truly just messages that are important at that moment.

    And then, finally, the last part I put in for the program, which is still very simple, is something called leads. And this is when you’re giving those exercises to the free… as your business card, as I call it. Your gift. When you’re giving it to someone that’s not part of your clients or patient list, and they’re just leads. And this keeps them in a separate area. But you can still see if they’re doing their exercises. You can still connect with them through messaging.

    So you can follow up with someone that you met at a party for the first time. Where in the past you would just give that business card and walk away, now you can actually connect with them and see how they’re doing.

    Joe: Excellent. I want everyone to realize, that one piece right there is, I think, an excellent marketing piece. Obviously for your software, but for you and your practice in general. Not only are you just giving a business card, which…

    Recently I was speaking to a physical therapist that just went to the private practice section meetings in New Orleans, and he came to me, and he goes, “How do you network so well? How do you meet so many people? How do you approach them?” And he happened to be slightly an introvert. And we spoke about the business card method. We spoke about a few different ways to make yourself known.

    But the tip that you gave on this piece of software, which if anyone is using… obviously if you put that little link on the business card, and you’re handing it out, and it’s something that they could promote or even talk about. Even someone that’s not a patient just yet, and you want that person to learn about your practice. This is a great kind of like…

    Obviously it’s free, I’m assuming, right? There’s no charge to use that portion? Or is there a charge for that?

    Scott: No, no. It’s all one charge for everything. You get all the options. I filmed coaching videos that you’ll be able to click on. You can see how to use the tool in a build your practice type of way.

    Another way I use it is we’ll go do a corporate talk, and we’ll give a posture program where we give some exercises. And at the end, I’ll tell everyone in the group that if they’d like the videos of the exercise they were just showing, just give us your first name, last name, email. We get, like, 100% compliance on this.

    And then we go back, and you can enter multiple names, and you put in the source, under leads. You’re going to put, you know, Dowling’s Law Firm, November 2013. And that is the source. And we put in everybody. And then one click, posture program sent out to everyone at once.

    So saving you time to even do multiple people. And then to follow up a month later. “Hi everyone from Dowling’s. It’s near the end of the insurance. If you want to come in and get your last massages, please do. We are booking up for December fairly quickly.” And I’m able to connect with all of them with one button again, where I just click “email all,” and then it BCCs everyone, so no one sees the others.

    So it has all these ways of… like, when I built this, yes, it was really just to give exercises. And then it morphed into an entire practice-
    building profit center.

    Joe: Got it. No, and I see it’s working very well for your own practice. Now, how is the promotion going? Are you promoting it for other practices to be used as well, and how is that going, and what strategy are you using for that?

    Scott: Great question. When I started out, I saw a lot of drop-off. Because in general, change for doctors and physical therapists and everyone is really difficult. It’s really difficult to implement a new system of any sort in these people’s lives. They are just not great at it.

    And I know because I’m approached a lot of times to do something, and it may take me nine to ten or 11 months, to all of a sudden I start using it the way it was supposed to be used.

    So I saw that happening. So one of the areas that we’ve been starting to work with is working with the practice management software companies to integrate with them, which will allow us to be right at the front and center.

    Other than that, I look forward to talking to people like yourself who take an interest in the product. I think it’s great for their members, as far as promoting it, as far as showing them that this is going to be part of their ability to not only grow, but to help others more, and to serve more, and to serve better. And so that’s another way.

    And then we’re going to be in Vegas. We’ll have a booth there at one of the conferences. We’re going out to California in February, which is… neither one of those trips I’m upset about. I look forward to both of those trips.

    Joe: We didn’t have to twist your arm too hard for those trips, I see.

    Scott: And I hope word of mouth, of course. Because if it’s helping people, and if it’s helping the therapist or doctor, then sharing it’s only beneficial.

    And like I said, I’m trying to make it as much open, meaning as people share it, it actually benefits everyone that’s already been using it.

    Joe: Well, Scott, I am a self-proclaimed 100% networker. And the interview I just did recently was with Josh Cohen, who is the founder of TheraGo, which is a great piece of EMR software. I would definitely make that connection for you guys happen. And this is something I think would benefit his list, or his audience, and his clients for that piece of software. And I think this is something that would, I think, benefit both of you. So this is something that I’ll definitely make that introduction. It will definitely help both of you.

    The drop-off in the comments, you said, about people adapting, clinicians adapting to something new, is spot-on. That is something that I’ve seen myself, where if I’m in… and obviously they’re paying me for a consultation, and I give them all the changes they need to take place if they want to change around their practice.

    And sometimes if it’s just the one consultation, and I come back in a month, or in three months, whatever the time period that we set up, whatever that was, and we see what has been implemented. And I’ve got to tell you, you’re absolutely right. It really takes a lot of one-on-one kind of drilling it in, saying, “Okay, we really have to get this going. This is how it works, and this is how it’s done properly, and then you’ll get your results.” And so spot-on about that.

    And everyone that’s listening, look, I am the same way. Someone approached me the other day and got very lucky, got in contact with me immediately in my clinic, and wanted to introduce a new type of nutrition product. And I looked at it with a grain of salt. I entertained the sales pitch. But I’ve got to say, he’ll probably have to come back a couple more times before he really convinces me to use this.

    And I think that’s… you’ve even nailed me right on the top, when I’m in my own practice as well.

    Scott: Right.

    Joe: Cool stuff.

    Scott: So being a coach yourself, what is the difference between, do you think, a person that is able to implement something with ease and fairly quickly, versus the person that doesn’t do it for a long time?

    Joe: Well, it is… and I’m going to tell you right now, this is a tactic that I use when I am doing my first consult with them, and we kind of break down their practice. We go through everything they do. And I don’t look at their practice as well. I look at their life.

    Because in the end, we try to see… in the end, almost every practice owner, if it’s a dentist, acupuncturist, chiro, therapist, whatever it is, you want that freedom. You want that independence. You’ve built a great practice so you could leverage the people that work for you.

    But a lot of practitioners out there are really just working a job, not working a business. They’re just working… they’ve created their own job.

    So once I find that pain point, what they need help in the most, and I say, look, this is exactly what we’re going to do to help get rid of that pain point, and it has to be done… whatever strategy that we agree on. Whatever I come up with and say, “Let’s try this first.”

    And I’ll be honest, not everything works for everyone. But the majority of it does, because they implement immediately, and they want to solve that pain point that they’re dealing with now.

    And sometimes the pain point could be their marriage is on the rocks because they have no time. They’re never at home. Or they never see their kids. And that’s the ones I usually hear about, to be honest with you. Or they’re going bankrupt because a hospital just bought out the doctor referral group that they were getting all the referrals from, and now they have no idea how to keep their practice open, or how to pay for their employees’ salaries.

    So once you see that, when you kind of look at it, all of a sudden, the time frame of six or seven touches changes, because they realize this has to be taken up immediately.

    And I’m seeing a lot more of it now in the US. And I have one or two clients on the west coast of Canada. But it’s a very different market. Canadians are more acceptable of my marketing methods, which is very cash-
    based, cash-driven. In the US, it’s hard to break that mentality of the fact that, hey, we can get an insurance payment, and I’d rather get that insurance payment because it’s easier than doing the marketing and the education that I need to basically get a patient out from the street to come in and pay me cash.

    So it’s a barrier that we’re facing here. Obviously any other country outside of the US is not really tackling this, but I think the US is going in this direction now. So that’s why we’re getting a lot of people very interested.

    Especially in this, because your product, your software, is giving them another revenue stream. And that is what I want to present to them. As I was researching your product for myself, and I said, “Hey, I think Scott would be a great person to have on the show.” Because looking at all you’ve done, it’s amazing.

    And the average person would say, okay, there’s plenty of chiropractors in the US that have done the same thing. But they haven’t created software. They haven’t solved a problem. And you solved a problem not only in your clinic, but now for… I see it as multiple clinics. And I only see big things happening with this.

    How would people get in touch with you? Where do they go to sign up for the software, or how do they… do they contact you directly? How does that work, Scott?

    Scott: Well, the software is live, and they can go directly to it. If they click “join now,” they get a 30 day trial period that’s complementary. And we find those are going to use it will use it usually within the first 30 days.

    My guess is if someone here actually is interested, and then they’re going to go away for two weeks, I’d say wait till the first week in January, because it’s still going to be that 30 days.

    However, I’m also, just for the fact that they’re part of your team, I’d be happy to create a code, a link, that I could send to you, and if you have an email base, you could send it out. And the link will allow those people 60 days. So if they’re not… I would probably say if they’re not members of your email list, maybe, to get on your email list. Because I’ll send you that link, and you could then just fire it out to everyone, and give everyone an extra 30 days.

    Joe: Excellent stuff, Scott. That’s great.

    But the marketer in me has to ask you this question: have you tested out the 14-day comparative to the 30-day to see if there was any difference, and have you compared out doing the free trial to the $7 trial or the $9 trial?

    Scott: We’ve done a couple things. We started out with $1 a month for the first few months, and that was our first model. We did seven days. And then we jumped to 30 from seven, because what I found was it does take a little bit of time. Sometimes it takes an interaction with me, and I’ll do a complementary call with any one of the members to just make sure that they’re using it well. If I can help them integrate it, I’ll do that. So I spend a little bit of time making sure people start to get it.

    And that’s also why I videoed so many things, from coaching videos to how-
    to videos. Because that’s starting to build on my time as well. But I’m still happy to do it.

    Joe: Awesome stuff. What’s the website that they can go to, Scott, so they can check out everything and go get all your information?

    Scott: It’s, well, the professional name is MyRx, for prescription, Rx, X.com. So it’s MyRxX.com, which stands for My Prescribed Exercises. But we also… you could just put in VideoExercises.com. That goes to our site. We just try to brand in all different ways so that people can find it fairly easily. But the main logo branding is MyRxX.com.

    Joe: Okay.

    Scott: And by clicking “join now,” they’ll get the 30 days. And then if you and I sit down for a second, I’ll send you a link, and you could send it out to your email population, and they can get 60 days if they click on the link.

    Joe: Excellent. And as everyone knows, I will make sure that this link is in our resource pages, as well. And when I’ve introduced this podcast, I’m sure everyone will be seeing it on Facebook or the email that I send out prior to it. So there will be plenty of ways to let people find this link. So that’s great.

    Scott, I want to say it’s been a great call. We’ve got a ton of information. I think you gave out a lot of great tips for people, be it chiropractors, physical therapists, anyone in private practice, of how you built this business from scratch, and how you decided to wear another hat as an entrepreneur and get into the software world, which we both agree that is not a walk in the park at all.

    But just as a person to give the other practice owners another revenue stream, I think this is going to be huge. Not only for you, but I think for everyone in the next coming months. Especially in the US, when everyone is looking for something that’ll drive their cash-based practice up in revenue.

    Scott, is there anything else you’d like to add before we close out?

    Scott: I would probably just say try it. Use it. Try to profit from it. You have 30 or 60 days, I hope. And if you can, if there’s something you found that could be better about it, please let me know. This is all about changing it on the go. I have programmers that work on it daily, and this is what they’re working on, always trying to make it faster, better, more effective for you guys.

    Joe: And I’m going to put it out there as well. I’m going to sign up one of our clinics, as well. Because not only do I interview people, I try everything out. I am a serial entrepreneur. But I’d love to see if everything works. And I’ve checked it out, I’ve looked at it, but I myself haven’t tried it yet.

    So I would like to try it, and then what I’m going to do is we’ll do a 60 day run, and in 60 days we’ll get Scott back on the phone and we’ll go through how I profited from it, and if there’s a way that maybe my marketing tactics worked best with the clinic that I partner in, or my main clinic. We’ll see which one we use it in, and see how it’s being used the best.

    And we’ll get you back on the phone, Scott, in 60 days and let you know. It’ll be a great little test. And we’ll see. And I think a lot of people will enjoy that.

    So if anyone’s sitting on the fence, I’ll be your guinea pig, if you would like, and I will test it out for you and I’ll let you know. And if my marketing style works, I will be more than happy to share it on the program as well, to let you try it. And if it helps Scott sign you up, that’ll be a win-win for everyone.

    So once again, I want to thank Dr. Scott Levine for coming on the show today. It was great having him. This is Dr. Joe Simon from the Private Practice Business Academy. We will talk to you all soon. Have a great day.

    Joe: Thank you so much.

    [music]

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